European Business Finance & Solutions Apps: Q1 2021 Insights

The first quarter of 2021 has been an active period for Business Finance & Solutions applications in Europe. Sensor Tower's data provides us with a clear view of how five leading apps performed during this time.

Invoice2go: Easy Invoice Maker observed a revenue trend that started at 50 thousand and peaked at 70 thousand in the week of February 22, before dipping down to 50 thousand by the end of March. The app's downloads began at approximately 4 thousand and saw a high of nearly 6 thousand in mid-January, which then gradually decreased to around 3 thousand by March's end. Weekly active users started at about 5 thousand, peaked at 5.7 thousand in mid-January, and decreased to 3.7 thousand.

QuickBooks Self-Employed generated revenue that started around 50 thousand, with a noticeable rise to 58 thousand in early March. The app's downloads showed a strong start with over 10 thousand in the first week of January, followed by a decline to 5.8 thousand by the close of March. The weekly active users count for this app was quite robust, beginning at nearly 30 thousand and ending the quarter with slightly less than this figure.

For QuickBooks Accounting, the revenue figures showed a similar pattern to its counterpart, starting at 30 thousand and reaching over 40 thousand towards the end of February. Downloads for this app peaked at 7.6 thousand in mid-January, later settling at approximately 4 thousand. The weekly active users peaked at 38 thousand in late March, illustrating a strong user base.

Invoice Maker, Estimate Billdu saw its revenue fluctuate, with a high of 18 thousand mid-February. Downloads were consistent, with a peak of over 2 thousand in January. Active users for the app hovered around 2 thousand throughout the quarter, with a slight dip at the end.

Lastly, Invoice Maker & Billing App experienced revenue that steadily increased from 6 thousand to over 8 thousand in early March. Downloads for this app showed a mid-quarter surge to 1.6 thousand but ended the quarter at around 1 thousand. The app's active users remained stable, with a slight decrease from 4.6 thousand to 4 thousand.

For more detailed insights and analysis, Sensor Tower's platform offers comprehensive data on app performance across various regions and categories.